Obitz.com has revealed that customers browsing the site on an Apple computer aren't necessarily being shown the best deals the discount travel broker has to offer.
It's all part of a "predictive analytics" initiative the the company has rolled out in order to gain more revenue.
As reported by the Wall Street Journal, a study conducted by Orbitz Worldwide Inc. found that individuals who booked their holidays through the site using an Apple computer will typically spend as much as 30% more on their accommodations than those accessing the site using Windows.
The WSJ notes that Forrester Research also found the average household income for adult owners of Mac computers is $US98,560, while the average PC-owning adult brings home a slightly less handsome $US74,452.
While they are quick to assure that the same results will be shown to users of either operating system, Orbitz explains that pricier and often more luxurious offers are displayed more prominently to those accessing the site on a Mac.