Google Brings LEGO Blocks To Chrome, Inadvertently Kills Productivity Everywhere

Talk about a time-sink. Google Australia has today taken the covers off of Build -- a browser-based experiment that lets you build over the real world with LEGO blocks using Chrome.

When you go to Build, you're presented with a map of Australia. From there, you can pick anywhere you like to claim and start building. Google Australia, for example, showed it off by building the Sydney Harbour Bridge -- complete with scale Sydney ferry -- using digital LEGO.

It's the result of months of work between the Australian outposts of Google and LEGO, and gives users access to over 8 trillion pieces of LEGO. That's way more than I had when I was a kid.

Lockey McGrath, Google Australia's product marketing manager writes:

Build may look simple, but this collaborative 3D building experience would not have been possible a couple of years ago. It shows how far browser technology has come and how the web is an amazing platform for creativity. We made the bricks with WebGL, which enables powerful 3D graphics right in the browser and demonstrates the upper limit of current WebGL graphics performance. We then mixed in Google Maps (another Aussie invention) so you can put your creation in a LEGO world alongside everyone else’s.

This experiment is seriously awesome. Get building and post your links in the comments. If we get enough cool ones we'll run our own virtual LEGO gallery! [Google Australia blog]


    I added some trees, a slide and a gazebo to a park near my house

    I would love to see this as a layer on Google Maps/Earth. Driving directions given through a 3D Lego world? Yes please!

      Problem. I had a look at Melbourne City and some of the structures were just words! Unless there is another LEGO interface designed specifically for google Earth/Maps it would not be accurate

    This seems to work with FireFox 13 as well

    This has become my new Minecraft. Works on Firefox.

    Douglas Coupland had it first - Read 'Microserfs'

      Great book. Theirs wasn't browser-based though.

    Do you think they've ever actually seen the Sydney Harbour bridge? Now this guy....

    Its heartbreaking how its not working, I spent a fair bit of time building a reasonable likeness of my house at the right location. Hard job with the limited set of pieces available. I thought my work was merely OK. Published and headed to the CBD to see the wonderful work of others.

    Its full of crap.

    Now my house attempt looks like a masterpiece.

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