We Have So Many Questions About This Self-Cooking Egg Grenade

Russian design agency Kian has come up with a curious new design concept that's part egg carton, part cooking innovation. The "Gogol Mogol" — named after a Russian egg dish with many variations, the most common being egg yolks whipped stiff with sugar — is a self-cooking individual egg carton made from recycled paperboard, featuring multiple layers of conducive material.

The egg-cooking chemical reaction begins when the exterior tag is pulled, grenade-like, thus removing the membrane and commencing a chemical reaction between the catalyst and the "smart material". Give it a few minutes, then pop open the container and voila! A perfectly cooked, boiled egg.

We are very excited about this design concept and want to try it out right now for our dinners, but we have a few questions:

• What's the egg threshold for boiling to be more effective in comparison to this packaging? • Is there any possibility for food contamination in the slim space between the egg container and the chemical reaction occurring within? • Is this cost effective? • Is this soft-boil specific as the prototype image seems to suggest? • With individual cartons for each egg rather than a few eggs sharing a single pot of water, can this possibly be eco-friendly? • What is our time worth?

Gogol Mogol was the winner of a design contest held in celebration of the 20th anniversary of the EPDA (European Packaging Design Association) and is not yet available in a commercial capacity — though, despite our hesitations and hangups, we very much hope it soon will be. [IndustryIntel, PDA-Europe]

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