This Is How You Sell Star Wars Lego

If you want to promote the heck out of Star Wars Lego, you honestly cannot go wrong with holograms. This delicious visual spectacular, complete with explosions, shield flares, laser bolts and animated characters, would compel any kid — and many sane adults — to pick up a few boxes of the science fiction-themed plastic blocks from their local toy retailer.

A few keen-eyed passers-by spotted this fantastic display in a shopping centre in Steinkjer, Norway and were nice enough to film it and upload it to YouTube for the rest of us to enjoy. I love the disclaimer at the end.

Now all it needs to be is interactive. I'm pretty sure there's an idea for a new gaming console in there somewhere...

[YouTube, via Kotaku]

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