Remember the long-rumoured-but-nobody’s-seen-it-Apple-TV-set? It’s still not coming soon. What is, according to the ever churning Apple rumour mill, is the operating system behind the TV project, in a bid to make sure that the eventual product actually has some apps to go with it.
The rumour is via Boy Genius Report; not always the most reliable of “sources” as these things go. There’s a certain germ of an idea there; to date Smart TV hasn’t really caught on because beyond VOD, the apps have largely been a bit bland, so getting developers on board before you actually launch the product does make a certain amount of sense. I guess we’ll find out in just a couple of weeks. [BGR]