Inspiring Paralympic Ad Made With Single Take, No CGI

Inspiring Paralympic Ad Made With Single Take, No CGI


Canadian Paralympic CommitteeLondon Paralympic Games 2012

The ad was shot in one single take and did not make use of CGI effects. The imagery is quite powerful, even more so knowing that what you see is what actually took place on that dark and ominous track. You can see how much work went into the staging by watching this behind-the-scenes video.

[Canadian Paralympic Committee / YouTube / Vimeo via PetaPixel]