Plan: Write iOS App, Involving Birds, Bacon And Zombies. Sit back and watch the profits roll in. That's how it works, right? Wrong -- according to one study, the majority of mobile apps are a good way to lose money, not make it.
The figures from a developer survey over at App Promo make for glum reading; while they've got something of a drum to bang on the subject of marketing -- and I'd certainly say they're not going to be entirely wrong -- it's a point worth making; even in the most financially successful app spaces, success is anything but guaranteed. [App Promo]