You'll Need A Microscope To Read The Fine Print On These Business Cards

Italian ad agency Enfants Terribles specialises in viral advertising. And to practise what they preach, the company's business cards are printed on lab slides and feature a fake company name — Ebolaindustries — and pseudonyms for all its staff, like Mrs Grey.

If you want to know Mrs Grey's real identity, you'll have to place the business card under a real, working microscope, where her actual name has been printed smaller than can be seen with the naked eye. Maybe a little annoying if — like everyone else on Earth who isn't a scientist — you don't have a microscope at your desk. But a clever idea that's successfully spreading the company's work across the internet — in what some might call a 'viral' fashion.

[Ads of the World via Super Punch]

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