Take Your Hands Off Your Phone And Onto Your Privates [NSFW]

Here’s one way to reduce testicular cancer: make people choose between using a BlackBerry and examining their balls to prevent death.

The choice should be clear! Not that any of you need any more encouragement to stick your hand down your pants, but this Peruvian ad campaign is pretty stellar. There’s no better way to get someone to pay attention to a message than by pasting that message across a giant crotch. [BuzzFeed]