It's one of the oldest hype tricks in the book; let people know something big is coming, but not what it is. Today's user of the trope is Samsung; its mobile division is running a countdown clock with (at the time of writing) twelve hours to go. The smart money would suggest the Galaxy S 3, but it's always feasible that it could be a different mobile product, be it smartphone or tablet. The web site it's hosted on is tgeltaayehxnx.com -- an anagram of "The Next Galaxy". Subtle. Real, real, subtle. We'll find out at 9pm tonight either way.
Hopefully it's not actually just Gabbo.