You can personalise a wide range of products online. Nike and Vans, for example, let you create your own kicks, down to details like lace colour. Now Callaway is offering a customised golf club through its new udesign site.
If you don't want to hit the green with your own unique club, well, Callaway's RAZR Fit driver, a piece of equipment used by the likes of Phil Mickelson and Ernie Els, can be specialised to your every specification. And if you don't like the sound of that, well, obviously you're not a golfer.
While you might not be a green jacket toting player, the online designer is cool because it lets you completely trick out a quality club. You can choose the head, picking details, like right-handed or left-handed, and the colour, for which there are eight choices. Other parts are completely up to you as well: the shaft, grip, length and wrap.
A super-sweet RAZR Fit will cost you, though. Standard, it's already $US399, but customisation tacks at least $US50 onto that. A premium shaft, in particular, will drive up the price to as much as $US674, though the driver I designed was $US524.
Still, it's worth taking a whack at udesign if you want to impress your country club cronies. Callaway says delivery takes 1-2 weeks, and orders will ship starting next month. [Time]