Aussie Artists Capture 'Scent Of An Apple Unboxing'

It didn't suddenly jump back two and a bit weeks and become April 1st, did it? No? Good... sort of. Three Australian artists have created the fragrance you get when first opening up a new Apple product. Really: New Apple Product smell. Macworld Australia writes that the scent was created by Melbourne artists Gavin Bell, Jarrah de Kuijer and Simon McGlinn for the upcoming De facto Standard exhibition. It's not just a question of any old stink, either:

The process of creating this signature fragrance started with an initial meeting with our client to understand the concept and desired effect of the fragrance. Once this was established, the ingredients for the fragrance had to be sourced. The scent requested by our client was quite unusual so we contacted our fragrance suppliers in the South of France to send over samples of fragrances with the aroma of glue, plastic, rubber and paper. Air Aroma fragrance designers then used these samples as ingredients to create a range of signature blend fragrances. The blends, each with unique recipes were then tested in the Air Aroma laboratory until a final fragrance was ultimately selected.

To replicate the smell a brand new unopened Apple was sent to our fragrance lab in France. From there, professional perfume makers used the scents they observed unboxing the new Apple computer to source fragrance samples. On completion the laptop was sent back to Australia, travelling nearly 50,000kms and returned to our clients together with scent of an Apple Macbook Pro.

So if you've got a hankering for some new Apple smell, head to West Space between April 20th and May 12th, where it'll be gently wafting through the air. [Macworld Australia via The Next Web]



    This is the stupidest fucking thing ever.

      +2,147,483,647 internets to you, sir!

        Is that all the internets you have to give him? I will have to give him mine as well for good measure :P

      you have a way with words sir, sums up my thoughts exactly!

      This is just more proof of the current epidemic of chronic idiocy...

    Just pump the air out of the Foxconn factory and you've got the smell right there.

    The scent of overpriced smugness filled the room, In the corner a holy shrine is covered with kiss covered photographs of their martyred saviour, whose passing sent this leaderless rabble into fits of agony. To the side of this holiest of places stands an effigy of this rabble most hated foe, reasonably priced consumer electronics, which they plan to burn and pray for the re-birth of their exulted over-lord.

    Obviously its not designed for people to buy, still kinda certainly an interesting concept for an Art installation. I can relate to opening a gadget for the first time, sort of like that new Car smell!

    Every so often I take the cover off the back of my Xperia X10 and smell it, still smells like it did when I opened the box for the first time. It smells so nice. I need special help.

    apple needs to bring out a sex doll already for all these nutjobs


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