The new update, which was first noticed by Tech of the Hub, improves iTunes in the Cloud by letting you add some of the content you import using iTunes Digital Copy. Most new DVD and Blu-ray movies come with discs that allow you to import the discs into iTunes so that you can watch them on your computer or iOS device.
With the new iTunes in the Cloud changes, you'll be able to stream these movies on all your devices as well. The only catch is that iTunes in the Cloud will only store movies that are available for sale from iTunes, which makes sense, because iTunes Digital Copy. [Tech of the Hub via Wired via MacRumors]