See that? It's everything Apple thinks you should know about the iPad in just over five minutes. And while its spec highlights -- retina display, a quad-core A5x chip -- are impressive, the ultimate message is clear: this is something you use everywhere, for everything, all the time.
More: - New iPad HD: The Third Generation - Inside Apple’s A5x Chipset: Dual-Core CPU, Quad-Core GPU - The Next Apple TV: Big, Beautiful, 1080p HD - The New iPad’s Beautiful New Retina Display - How The App Store’s Gunning For Your Dollars
Sure, you're always going to look goofy using your iPad as a camera, or playing in an iPad Garage Band garage band. But you can use it for those things. That's the real highlight. A slice of the future, integrated into our every day, present day lives. It's what Apple's selling. But are you buying?