Edits is a magazine about photography. There are a million magazines about photography — the world doesn’t need anymore. But the world needs every magazine that gives a damn about technology to ripoff Edits. It’s stunningly beautiful.
The “magazine”, editsquarterly.com, retains the basic familiarity and friendliness of a paper magazine. There are pages. The pages move from one to another. But other than that, this thing is purely web. The print aspect melts away and you’re presented with nothing but visual materials.
Slides actually slide, as if they’re passing before you — the resolution and colour is wonderful. Text is formatted perfectly, informative and clear. All of this is controlled with mere twitches on the arrow keys, no scrolling required. At no point do you ever feel like you’re using a computer, reading a magazine, or browsing a website — it doesn’t feel like there’s any medium at all.
And it doesn’t even use flash! Publishers: if you want us to read things on a laptop, phone or tablet, stare at this site until your eyeballs dry out. [Edits Quarterly]