Rumourmodo: Asus To Make Google Nexus Tablet?

It's not even clear if Google will get directly into the Android tablet business — although its ownership of Motorola kind of makes the point moot. Still, the latest rumour doing the rounds suggests that the maker of a $US199 Google-branded tablet will be Asus. It's utter pinch of salt territory, naturally enough, in the same way that it was with last week's suggestion that the next Nexus handset might be an LG model. As per the rumour, which comes from Android and Me, Asus would produce a 7 inch tablet with a quad-core Tegra 3 processor running a clean slate version of Ice Cream Sandwich to take on the Amazon Kindle Fire.

That last bit I can believe; while the Kindle Fire does technically increase the number of Android tablets on the marketplace, Amazon's closed store approach to Android cuts Google out of a tasty chunk of revenues on an unmodified Kindle Fire. [Android And Me]


    How does Google make money from Android?

      Advertising on search, push towards Google (rather than Amazon) services was what I was getting at.

    You know what.... my mind just jumped back to the 1990's and I remember when Apple decided to allow other manufacturers to sell Mac clones that used their Mac OS operating systems. This was at a time when Mac was failing quite miserably and it was the influx of clones that helped Apple cliimb back up the ladder again. A few years later they pulled the plug on the clones and were able to push their own Mac's without any competition in the Mac OS marketplace.

    I wonder whether Google has similar ideas up their sleeve... build up Android to the point where everyone is using it, then simply stop updating it for other manufacturers to use so that if you want the latest and greatest version then you will need to buy the Google Tab/phone.

      Um, no. At least, I don't think so. The tradition of opening up your architecture to improve market share is an old one - IBM were the pioneers of it, remember all that IBM-compatible stuff back in the old days? When you share your platform like this, and allow other companies to build on it, platform growth outstrips that of a closed shop like iOS.

      As I understand it, the Android phone is more a response to iAd than it is to iOS - Apple's inhouse advertising threatened Google's access to ad revenue from mobile phones, and Google was unhappy with the fragmented response from phone makers (and the awful Symbian stuff) so they decided to get their ad space back by helping phone manufacturers compete meaningfully with Apple. And it's worked.

      They have no real need to try and wall in their architecture once they gain market share, and why would they? With more market share comes more eyeballs for advertising (their real money tree), and the nerds amongst their fanbase already know to buy the Google-branded one, hence the buzz surrounding the Nexus moniker.

        Very good points Flux, and the most likely scenario for the immediate future. However whilst ad revenue may be the primary target at present that may not always be the case. There may come a time where advertising starts to deliver less and less revenue and needs to be supplemented with another income stream in the form of physical product sales. After all, why do Google even bother making their own branded devices if they are not intending to diversify, it feels to me they are keeping their options very open.

        Once customers are tied into an ecosystem it would be relatively easy for Google to slowly pull the plug on 3rd party manufacturers with consumers being fairly oblivious to it even happening.

        Why would they want to wall in their architecture?? Well, if you could have a cornered market for that sales of devices AND advertising derived from use of those devices then why would you not want to?

        Not saying this WILL be the direction Google take, just that its certainly a possibility.

          Google's hands are tied. There is way too much open source code in Android for them ever to be able to close it off. It is, after all, just a flavour of Linux.

            Android is an extensive set of frameworks sitting on a Linux kernel; it's pretty different to most Linux distros. And Google deliberately chose to open-source most of it in order to encourage adoption.

            While a captive market can force people to buy from you, an open market with multiple vendors is historically much more likely to flourish in the longer term. And Google makes money from advertising regardless of vendor or platform, so they benefit most by growing the market.

          I think this is even more unlikely. Businesses that depend on selling hardware have more trouble than businesses selling hardware.. which is an indication that physical sells have limitations (check IBM, they are now software only) that are weaknesses, and advertisement would not have those limitations. So, perhaps Google might need some other source of revenue, but I highly doubt physical products will their answer.

    It would be great if ASUS did make it. The Transformer is the single best android device I own, and I've had many. Hardware and software is just great.

    "There were rumours that there was a
    rumour, but that was just bullshit." (IT Crowd)

    US$199 or AUD$600+

    Hopefully ICS will work better on that tablet than the ICS upgrade pushed out to the original Transformer.
    Get your shit right this time guys !!!
    Disclaimer - biased opinion as my Transformer has the 'reboot' issue after ICS upgrade.

      :) I use the CM9 nightly build that has the Cornerstone code stuck into it. It's working decently well, except for certain glitches (wi-fi gets stuck and the time doesn't update sometimes..), but nothing that makes me hate it. It's definitely smoother than what I had before (Prime), and I'm expecting it to be even better.

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