Olympus Supporting Cancer Research With Limited Edition Orange Cameras

Olympus Supporting Cancer Research With Limited Edition Orange Cameras


Olympus has gotten on board with Cancer fundraising group Can Too by releasing an orange version of its VG-160 digital camera and pledging to donate a portion of sale proceeds to the group.

The initiative is said (according to Olympus’ release) to be at the behest of Olympus Imaging Australia’s MD, Marc Radatt:

“I became aware of Can Too whilst taking part in the Olympus Tough Fine Ocean Swimmers Series. Olympus is proud to be associated with an organisation that combines health and well-being, social interaction and inclusion of every day folks into a fund raising initiative for cancer research. We hope our partnership will provide a boost to Can Too’s fund-raising efforts for Cure Cancer Australia.”

Cameras bearing the Can Too sticker are eligible for the donation drive, and should be in stores now. [Olympus Australia]