Some eight hours after Telstra and Big W started selling the iPad in Australia, Apple got in on the game. Apple's historically managed to generate plenty of hype and overly large queues for its product launches, but yesterday's queue was noticeably down on previous events. So what happened when the clock struck eight? The first guy in line was there as a publicity stunt, and not buying the iPad for himself; while many may end up on eBay regardless (especially as eBay allowed selling of iPads before you could even buy one), it's the rest of the queue that's actually there "for the event", as it were.
And what a queue it was. When I checked in at 5pm yesterday, the queue was looking distinctly thin. Whereas by this morning — well, I'll let the video do the talking.