It seems that everything Wes Anderson (the director behind the animated Fantastic Mr. Fox) touches turns out sweet adorableness. That is certainly true for this Sony Xperia ad, directed by master of twee himself.
So, what's the best way to advertise a mobile phone? Easy. Make an ad that has nothing to do with the product. It's an age old method. But, that's cool with me! I'm happy to lose myself in one of Wes Anderson's quirky and charming worlds for 30 seconds. [YouTube via The Verge]