Each and every year, the hype surrounding the advertisements that'll play during the Superbowl reaches almost the same fever pitch as the game itself. Most of the time, I let out a disinterested yawn. What's that, you say? A new Avengers trailer? MUST! SEE! NOW!
OK, so it wasn't shot on an iPhone. But I want to see this. And by "I want to see this", I'm leaving off the critical modifier. I want to see this NOW.