Superbowl Avengers Ad Is Superb

Each and every year, the hype surrounding the advertisements that'll play during the Superbowl reaches almost the same fever pitch as the game itself. Most of the time, I let out a disinterested yawn. What's that, you say? A new Avengers trailer? MUST! SEE! NOW!

OK, so it wasn't shot on an iPhone. But I want to see this. And by "I want to see this", I'm leaving off the critical modifier. I want to see this NOW.