Microsoft is continuing its video campaign specifically targeting Google. This time, the target is Google’s continued attempts to move in on Microsoft’s productivity software. Microsoft is eager to point out Google’s set of consumer-level and constantly changing features, lack of flexibility, and privacy issues. They even made a jingle!
These grievances are further articulated on Microsoft’s Technet blog. The result is the rise of Googlighting, a preciously pejorative term for the kind of “un-productivity” Microsoft sees in Google.
It’s an old argument, and not without merit. But the most important message from the spot isn’t any spreadsheet feature set. It’s that Microsoft’s going to the mattresses, and they don’t care who knows it. [Youtube]