Men Think Women Wearing Red Are More Interested In Sex

Red has always had a reputation for being raunchy. But why is it that men seem to be more attracted to women wearing red than any other colour?

It's been know for a while that men definitely do rate women wearing red as more attractive -- that's been proven in the past. In fact, it doesn't matter what the outfit is, either; a red t-shirt boosts sex appeal in the same as a slinky dress does.

What's been missing, though, is why that's the case. A study in the Journal of Experimental Social Psychology, however, has gotten to the bottom of it: men perceive women wearing red as being more interested in sex.

To work that out, a team of researchers based at the University of Rochester showed men a photo of a single woman, which was doctored to look, in different cases, like she was wearing either a red or white T-shirt. The participants were then asked to gauge, on a scale of 1 to 9, if she was "interested in sex".

The result? Women wearing red were graded, on average, 1.5 points higher. The researchers suggest that men may be evolutionarily conditioned to associate the colour with fertility. That's not entirely surprising -- I'm sure you can think of times associating a rosy red glow with sexual success -- but it's interesting to learn that it's at the root of male attraction.

On a less frivolous note, it's worth pointing out that red could be somewhat of a double-edged sword for the ladies: while it can attract admirers, it can also bring with it unwelcome attention. [Journal of Experimental Social Psychology via Science via Wired]

Image: DeSaint Lights/Flickr

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    It might also have something to do with Red being associated with sex - Red Light districts in some cities are where you'll find brothels..

    Years ago people used to refer to Kings Cross in Sydney as a Red Light District & even Amsterdam has a world famous one.

    Just saying ;p

      On the surface it looks like a chicken and egg scenario. Go deeper though and it's likely it's rooted in simple biology. Arousal causes blood to rush to various areas of the body giving us a rosy hue. We use this as a signal that we're not going to get eaten by our intended partner.

      Funny how we also use Red as the colour for STOP. Talk about mixed messages.

      The internet tells me,
      "Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.

      Red is a very emotionally intense color. It enhances human metabolism, increases respiration rate, and raises blood pressure. It has very high visibility, which is why stop signs, stoplights, and fire equipment are usually painted red. In heraldry, red is used to indicate courage. It is a color found in many national flags."

      Monkey butts.
      Humans descended from monkeys. Monkeys' butts go red with increased blood flow when they're gettin' their monkey freak on.
      Monkey butts.

        You probably mean apes.

    They need to run the same test with volunteers froma range of cultures with different colour traditions to see if it is cultural or innate.

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