As part of the UK promotion for the company’s new microwave pre-baked potatoes (called jackets there for some reason), McCain has outfitted 10 bus shelters with giant 3D spuds that release the aroma of a freshly baked potato.
Waiting at a shelter for a bus that’s seemingly never going to arrive is torture enough, but having to deal with that hunger-inducing smell seems just downright mean. And if you were wondering how you fake the smell of baked potatoes, it apparently took McCain three months to engineer working with a scent specialist in a lab.
I don’t know why the shelters I have to use aren’t as awesome as this, because based on their smell I have no desire to buy what they’re trying to sell me. [McCain via designboom]