Every Bus Stop On Earth Should Smell Like Fresh Baked Potatoes

Every Bus Stop On Earth Should Smell Like Fresh Baked Potatoes

As part of the UK promotion for the company’s new microwave pre-baked potatoes (called jackets there for some reason), McCain has outfitted 10 bus shelters with giant 3D spuds that release the aroma of a freshly baked potato.

Waiting at a shelter for a bus that’s seemingly never going to arrive is torture enough, but having to deal with that hunger-inducing smell seems just downright mean. And if you were wondering how you fake the smell of baked potatoes, it apparently took McCain three months to engineer working with a scent specialist in a lab.

I don’t know why the shelters I have to use aren’t as awesome as this, because based on their smell I have no desire to buy what they’re trying to sell me. [McCain via designboom]