Zippo has always accepted larger custom corporate orders, but recently they've introduced a new flash-based online tool that lets you customise an individual lighter, for those who don't need hundreds with a photo of their cat on it.
You start by choosing the Zippo's finish -- brushed, painted or chrome -- and you then have the option of customising the background colour, uploading photos or adding your own text.
The customised lighters start at around $US15 if you're content with a single colour and text, but you'll have to double that if you want to use your own image. And if you do, you'll want to be careful since I suspect they're going to be on the lookout for copyrighted material. [Zippo via Wired]