For many, the big-budget ads shown during the American Football Super Bowl have grown to be just as entertaining as any on-field action. And here's Samsung's effort, which continues on from that 'Next Big Thing' ad campaign. Watch for yourself.
The commercial -- a clip of which you can watch above -- portrays Apple fans as (ironically?) poorly-groomed, zealot sheep. They watch unboxing videos! Ah ha ha ha. But watch out, archetypes: here comes a Samsung Galaxy S II owner, who is for some reason using voice turn by turn directions as he walks down the sidewalk! Samsung then throws out a cringe-inducing zinger: "We just got Samsung-ed!" Well. [Business Insider]