Nike's Fuelband Is A Nike+ Wristband For Your Entire Life

Nike+ was a super sweet tool for runners to keep track of their workouts. But what about the rest of your life? What if Nike+ could keep track of that? That's what the brand new Nike+ Fuelband, an evolution of Nike+ in a simple Livestrong-styled wristband, tries to do.

The idea of wearing something to track your fitness activity in everyday life isn't exactly new. Fitbit's done it with some success, Jawbone spectacularly failed at it and there are so many fitness watches you can wear it on every one of your appendages. But Nike+ Fuelband is a slightly different beast, its goal is to provide one simple measurement for every kind of activity. How does it work?

It doesn't count steps. It doesn't ticker miles. What's unique about Nike+ Fuelband is that it uses "oxygen kinetics" to figure out the amount of oxygen you're using and then translates that input/output into a "universal currency" named Nikefuel. Everyone, whether you're a basketball player or a football player or a life player or a PC game player, is measured with Nikefuel. The more active things you do in a day means the more Nikefuel you earn in a day. Nike says that they've correlated oxygen intake with specific fitness activities and then found a way to translate it to Nikefuel. Basically, it's a smart and Nike-branded algorithm that brings everyone onto the same unit of measurement. It's a clever idea, as balancing the differences of various activities (sprint, jog, etc) can provide the token to improve overall fitness since you're gunning for the same goal (a Nikefuel benchmark).

The Fuelband looks like a bulked up Livestrong band that has LED lights to display your progress (red is bad, green is good), show the time and has a snazzy hidden USB port. It's all controlled by one button, so the Fuelband is dead simple to use. It connects to your iPhone wirelessly via Bluetooth and to the Nike+ web app when you plug in the band. When I wore it, it was actually pretty comfortable -- surprisingly cool and light on the wrist and simple to use (one button wizardry). Nike says the battery can last four days on a single charge and that it'll talk nice to Facebook, Foursquare and Path. The Fuelband will cost $US150 and start shipping on February 22.



    look cool but does it work?

    "NikeFuel' has got to be the most rediculous name for a measurement ever.
    how far up your ass would your head have to be to come up with a name like that?!?

    it's nice, if not overpriced, though... working a desk-job it'd be interesting to see how much NIKEFUEL i can attain in a day.. .

    If am an overweight and lazy bastard can I still wear one because I think they look cool and futuristic? Is it going to get mad at me if I just sit in front of a computer all day?

    The USB doesn't look water proof and what if your wrist sweats? Does this screw up the reading?

    Also you say it does not count steps but in the advert the band read steps, cals etc.

      I wouldnt be too worried about waterproof usb ports. the port itself would be fine if it gets wet, so long as the internals are waterproof. I cant remember the number of times i have left a usb thumbdrive in my pockets through a washer and dryer cycle and still works fine after.

      yes the nike fuelband is water proof, as it was confirmed by the person who wrote the article in the link.

      The guy actually tried one of these bands out for a 7 hr period and it sounds extremely good, and he did mention that he could shower with the band on, so yes it is water proof.

    when you earn the universal currency, what can you do with it? are there any rewards apart from giving Nike more money.

      health? fitness? a generall sense of wellbeing?

    can someone explain why a company like nike only supports an idevice and not other smartphones?

      nike and apple have been partners since the early ipod days. there should be unofficial apps or third party apps which support these devices available out there if not there will be if the demand is there.

    Nikefuel....also known as calories

    "oxygen kinetics"?
    Does it actually have sensors to measure that, from your wrist?
    I don't get it.

    Looks really good. It will also make people more competitive, hence move more! I have a Nike+ band already, I found it great for walking and running.

    do u have to have an iphone to use this?

    is there an Australian release date yet?
    me likey.

    Ditto Morgan and Lowey

    Ditto Morgan, Lowey and Kapil. Come on Australian journalists, don't just re-write a US story or press release, add value & relevance by talking to the local suppliers, or at least say "no release date announced for AU/NZ".

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