Amazon And Samsung First To UltraViolet Party

The UltraViolet Initiative hasn't exactly been the iTunes-killer Hollywood had hoped for. The File-Locker system launched late last year has floundered in its first few months with poor reviews, unhappy customers and little support from the rest of the industry. That changed today with Amazon and Samsung announcing their backing of the fledgling format.

Amazon became the first official retail partner with its announcement that it would support UltraViolet rights for an unnamed studio. This means that customers will be able to make digital UV purchases through its streaming video service and install sharing rights for that title in their UV account.

Samsung also announced that it would add "disc to digital" authentication technology to it's Blu-ray players starting later this year. This will allow users to add DVD's that they've already purchased to their locker, however, they'll will have to pay a nominal fee if they wish to upgrade their DVD version to digital HD.

UltraViolet is an online storage system that allows users who have purchased a film, either as a download or as a hard copy, to play it on any desktop or mobile device. It employs a "household account," rather than a conventional individual licence, that allows up to six users access UV content on any of 11 registered devices — phones, tablets, game consoles, connected Blu-ray players, and the like.

Many initial adopters, however, have been less than pleased with the numerous steps needed to actually get a movie out of the locker. To play a movie on an iPad, for example, the user would have to create not one, but two new online accounts — for UltraViolet itself and also for Flixter. [The Verge - Yahoo - PC Mag - GigaOm]

WATCH MORE: Entertainment News


    So you just hire your DVDs and Blurays from the video shop and add them to your UV account to play whenever you like! Awesome!

    rental versions have different disc i.d's...

      friends dvd's, garage sales, good sammys, library, schools

      So if I buy one of Video EZ's Ex-rental DVD's. I cant use it on this service??

    "registered devices"... <---And that's the end of this project.

    This has a lot of potential if enough big names will join. And if it's available outside the USA.

    And when I say it has potential, I mean it has the potential to go either way.
    If it's like something like the iTunes match service and it reads a legitimate disc in your new Samsung machine (or whoever else partners with UV) and allows unlimited access to a digital copy, then it sounds fantastic! No more ripping and backing up your rips, just scan and enjoy!

    But if it becomes the default source/access point of digital content and it is DRM'ed, then I see potential for UV becoming just another useless service that tries to shaft consumers from behind without even the courtesy of a reach-around.

    Seems like if they get it right it could be the perfect answer

Join the discussion!

Trending Stories Right Now