A Story About Apple And Textbooks

A Story About Apple And Textbooks
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It was almost definitely not the first time Apple thought about how to revolutionise textbooks and education, but Joe Peters and a couple of Apple interns won its annual iContest, “sort of an American Idol for great ideas that gives interns a chance to present their best thoughts to executives”, by presenting a plan for cheap digital textbooks to enthusiastic Apple execs back in 2008, two years before the iPad was loosed on the world.

Wirecutter has the interview.