If you believe the analysts at IDC, Samsung has taken pole position in the Australian smartphone race, overtaking Apple for the first time in the third quarter of this year.
Apple's annual product refresh held the Cupertino company back, with a dip in sales in the lead up to the iPhone 4S release. Coupled with Samsung's massive push on the Galaxy S II, the Korean electronics giant managed to take out the top position for the first time.
It's also good news for Android lovers, who will be happy to know that the mobile OS now accounts for 49 per cent of the Australian smartphone market, compared to the 36 per cent held by Apple's iOS.
Given the huge sales of the 4S at the end of Q3, it will be interesting to see how these numbers look in three months time...