This man is not Mark Zuckerberg. Well, he is but obviously not that Zuckerberg. He doesn't run Facebook, he runs a website that games the FB Like system. And he doesn't get sued by Facebook — well, actually he does — he counter-sues Facebook for harassment.
This man is, er was, Israeli entrepreneur Rotem Guez up until last month. He runs, er ran, the Like Store — a non-affiliated website that allows its users to artificially enhance their FB Like scores — until Facebook had it shut down for violating its terms of service. Now he's counter-suing the social media giant claiming that it had no right to shut down his site in the first place. Wow, it's like an onion of nutso — peel off a layer and you reveal an even crazier layer underneath.
Now granted, gaming social media sites is nothing new — even I've had marketing jobs built solely around maximizing a company's number of MySpace friends — but neither is Facebook's response. I'm not sure how exactly that site can be shut down for violating a company's TOS, but I am confident in Facebook's lawyers figuring it out. What I can't wrap my head around is why the name change? Is it simple adoration bordering on obsession or just a really great marketing ploy to get picked up by Internet news aggregators? [The Wrap via Slashgear]