In the 1950’s IBM was synonymous with computers but faced a serious problem. Computers at that time were enormous, vacuum tube-driven machines — completely alien technology to the average person — and that bred a fear of them. To counter this PR nightmare, IBM turned to none other than Charles and Ray Eames.
Charles and Ray Eames, designers of the classic Eames lounge chair and major contributors to 20th century architecture and furniture designs, also dabbled in the mediums of film and animation. The Information Machine, sponsored by IBM, attempted to explain how and why the computer revolution was occurring and how it benefited regular people who, at that time, may not have ever even seen one in person.