Acer To Stop Selling ‘Cheap Unprofitable Products’

Acer To Stop Selling ‘Cheap Unprofitable Products’

Acer CEO J.T. Wang knows how to run a company. All Things D is reporting that Wang told Dow Jones that the way to profitability will be through Ultrabooks, and to stop making affordable – yet poorly built – computers.

“We will shift our strategy to improving profitability from pursuing market share blindly with cheap and unprofitable products,” Wang said.

Well, it’s a strategy that’s worked for Apple over the past decade, although perhaps not so well for Sony’s Vaio division. But then again, Sony didn’t have the Ultrabook:

“Ultrabooks will become our key growth driver next year as customers want a lighter, thinner notebook with longer battery life. Selling more ultrabooks will also help improve our profit margins as they command higher prices.”

Here’s hoping the strategy works for Acer.

[All Things D]