Rip Curl and TimeSlice Films filmed surfers riding real waves with 30 GoPro HD cameras and created an effect very similar to the Bullet Time sequences in The Matrix. It's jaw droppingly awesome.
The 30 GoPros were aligned in one housing and to get the close up shots, someone had to be inside the ocean like a sitting duck, holding all the cameras up. It's pretty impressive and very, very creative. Of course, the videos don't go a full 360 degrees like The Matrix (that would mean the camera was all around the surfer) but that doesn't make it any less cool. This is real life! Seeing the surfers frozen while riding a wave and the image slowly moving to capture a different angle of the surfer, well... damn, I want to hit the beach right now. The full clip is here. [RipCurl via AWSM]