Last week, LG announced it'd shortly be advertising its 3D TVs as Australia's preferred brand. Its competitors were never likely to be all that happy with that result, and rather predictably, Sony's threatening legal action. The SMH reports that Sony's take on what LG claims was a double blind study contains elements that are "misleading", although it wouldn't elaborate to the SMH on what those elements were pending a response from LG. That didn't stop LG from responding to the SMH, noting that
LG Australia has confidence in the survey results providing a reliable and adequate foundation for the claim ... [and] will aggressively defend any objection or challenge against this marketing initiative."