PURE Music To Launch In Australia By April 2012

PURE Music To Launch In Australia By April 2012




already offers music purchasing through its radios

What’s interesting about PURE’s approach compared to the mass of other offerings — things like Zune Music, Qriocity, Rdio and the like — is that I was told they’re not fussed about how many devices you connect to the service, be that a PURE internet radio, PC or smartphone, or indeed how many users are on an account simultaneously; it’s essentially seen as a promotional tool for PURE’s devices rather than a revenue source of its own.