I hate using regular flash for photography. It makes everyone look horrible and everything look cheesy. Fortunately, there's a very easy fix that would only cost you a few dollrs. This is what you need to perfectly illuminate your photos.
Done. Any photo would now be evenly illuminated with beautiful soft light instead of everything getting outlined with sharp shadows, every eye getting red-eyed and every pore of your skin growing to the size of the Krakatoa crater. [ISO 1200 via Petapixel]