How Did Nokia Design The Lumia 800?

Nokia's taking a leaf out of Apple's playbook with a lengthy video explaining the design process and ideas behind the Lumia 800. My inner cynic wanted to say "They took the Nokia N9 design and installed Windows Phone 7 on it", but it's a bit more subtle than that. It's also a great sales tool; it's actively made me keen on the Lumia 800 again. [GigaOM via The Next Web]