Beer nerds! Our time has come! Dogfish Head brews some of the most interesting beers in the world (some people who are wrong say too interesting). Google makes search engines and browsers and stuff. Now they’re the same! Meet Urkontinent.
Urkontinent is a collaboration between the Delaware brewer and the global information organising megalopoly. As the video explains, they actually have a lot in common, because they both put customers first and more importantly, both are deeply weird. (That second part I actually buy.)
Plus Dogfish Head uses Google Apps, or something. It doesn’t really matter. Beer.
The beer was made with help of suggestions from Googlers from all over the world, and is meant to show how a fractured world can be brought together by Google. And beer.
Mostly beer.
But it does have a global appeal. Dogfish Head notes that the beer begins with:
Pilsner, Munich and Chocolate Malts and Belgian Dark Candi syrup. Then we add unique ingredients from around the world. Wattleseed from Australia imparts a chocolate, coffee, and hazelnut taste to the beer. Toasted Amaranth from South America gives it an earthy, grainy flavour and a little additional roast flavour. Green Rooibos from Africa contributes a floral aroma and slight astringency. Myrica Gale from Europe supplements the bitterness from minimal hopping. Hive Plex Honey from California adds a subtle sweetness while maintaining the dry finish.
Sweet honey in the rock! I’m drunk right now just thinking about it.
It went on tap in Delaware in the US on September 27, but it seems like it might be some time before it’s available elsewhere, or even in other countries.
(Beer.) [Dogfish Head via Caroline McCarthy]