Watching the official trailer, I get the feeling that not even Lucasfilm is convinced that a third dimension is going to improve The Phantom Menace. So they've instead they've opted for Plan B in the trailer for the 3D re-release: the eradication of Jar Jar Binks.
Can we finally agree that nobody likes 3D? The effect doesn't enhance the moviegoing experience even when originally shot with fancy 3D technology, but the Phantom Menace was released well before the 3D fad ruined our Friday nights. So it has to be manually converted to leap from the screen, with results that Ebert has lambasted far more eloquently than we could.
But we see through you, Lucasfilm! You can hide Jar Jar Binks in this trailer all you want, and the movie actually looks kind of decent without him. But you and I both know know he's still out there, lurking, waiting to shove his particularly awful brand of terribleness that even more in our faces, floppy ears jangling wildly as he jumps out of the screen and into our nightmares. [YouTube via TheForce.net]