Apple Purposely Gave Siri Some Attitude

Siri, the iPhone's super sassy personal assistant, has some hilarious bite to her, doesn't she? It wasn't always like this! According to WSJ, Siri started with a "light attitude" until Apple bought it and then purposely gave it more of an edge.

Norman Winarsky, a co-founder of Siri before Apple's purchase, says his original team had many conversations about "whether it should be gender-neutral or should have an attitude". They decided to go with a voice that occasionally had a "light attitude". When Apple got their hands on Siri though, Apple wanted more edge, a realness that wasn't vanilla. Yes, they wanted to keep Siri "friendly and humble" but they were more concerned with "how would we want a person to respond?"

[WSJ, Image Credit: Shit That Siri Says]