It's been ages since I've mentioned Dre and 50 Cent in the same breath, but 50's new SYNC headphones remind me that he was once one of his proteges. These cans are pretty much his answer to the Beats by Dre headphones.
That may not be a bad thing; they just look like black Beats to me. It's said to have "professionally tuned EQ", a 15m wireless range, passive noise cancellation and a custom 40mm driver. No word on the price and availability yet, but it's almost sure to get a lot of airtime considering who's backing it.