Survey results are always worth taking with several large grains of salt, but Google's local research into the smartphone habits reveal some interesting trends in Australian smartphone usage, including whether we'd rather give up our tellies or our smartphones. Google's research polled 30,000 people worldwide, including Australia, although it's not clear how many locals exactly were queried. Being Google, the results are largely very advertising-centric. Google hasn't released the full details of the research, merely snippets of the local data, which include • One in two of us use our smartphones while watching TV. I'm guilty of this. • While using that smartphone in front of the TV, one in three also use another internet connected device. I'm also guilty of this. • Two in five of us use mobile search daily. Yup, guilty again. Frankly, I'm a little surprised it's this low. • The average smartphone has 25 apps on it. That feels low to me (but as might be becoming clear, perhaps I have some kind of problem) • One in five of us would rather give up their TV than their smartphone. That doesn't shock me as a figure... and you can probably guess whether I'd be one of the other four or not. [Google]
Survey Says: Would Australians Give Up TV or Smartphones?
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Doing so might have spoiled one of the plot’s big reveals.
Twenty years ago The Matrix was released. It was a game changer for action films and special effects back in 1999. And it made a generation of teenagers including yours truly) beg their parents for floor-length leather jackets. One could explain the Matrix itself simplistically as a form of augmented reality, where humans are plugged into a faux world - most of whom are unaware that that the real world is well and truly fucked. Two decades later augmented reality is becoming increasingly prevalent for real, which begs the question - does The Matrix still actually hold up?