Have a good idea (or even a somewhat daft marketing one) and it's sure to be emulated. Hot on the heels of Telstra and Vodafone, Optus will now let you sign up for 'smartphone updates' without actually revealing what it is you're signing up for. Like the others, you're not signing up to join a queue or anything; you're just handing them your personal data — and probably bypassing all that nice do-not-call legislation as a side effect. (thanks Dan!) [Optus] Picture: Optus
Optus Will Also Let You Sign Up For Nothing
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Doing so might have spoiled one of the plot’s big reveals.
Twenty years ago The Matrix was released. It was a game changer for action films and special effects back in 1999. And it made a generation of teenagers including yours truly) beg their parents for floor-length leather jackets. One could explain the Matrix itself simplistically as a form of augmented reality, where humans are plugged into a faux world - most of whom are unaware that that the real world is well and truly fucked. Two decades later augmented reality is becoming increasingly prevalent for real, which begs the question - does The Matrix still actually hold up?