A tinier, cheaper X100 this is not. Most significantly, the X10's 12-megapixel sensor is a smaller 2/3-inch chip and the lens is zoomy, not an ultrasharp 35mm prime. But that doesn't mean Fuji's not built a damn fine pro point-and-shoot fighter.
More designed to go against high-end point-and-shoots like Panasonic's Lumix LX5 or NIkon's P7100 than a Micro Four Thirds or luxury street camera,, it's got the features and specs to match those. A 12 megapixel, 2/3-inch sensor that goes up to 12,800 ISO and can handle 7 full-res frames a second. A 4x (28-112mm) zoom lens with an F2-F2.8 max aperture. The full specs are here, but they're nothing you wouldn't expect frankly—just cast in a magnesium alloy body, so it's at least as strong as the X100.
Which brings us to the real question: Is it worth to carry on the name and goodwill of the X100 to a larger audience of quasi-camera nerds? We'll have to see. More camera features below:
X10 Key Features:
• 4x manual optical zoom featuring Fujifilm's new Intelligent Digital Zoom technology that doubles telephoto capabilities and provides up to 8x zoom
• Fast power start-up; the X10 is fully ready to shoot in approximately 0.8 seconds using the on/off power switch built into the lens ring (must be in Quick Start mode)
• High-contrast and wide viewing-angle 2.8" 460K dot high contrast LCD screen that provides excellent viewing even outdoors and in bright sunlight
• Diverse manual shooting modes that can be selected according to scene type (Program / Aperture Priority / Shutter Speed Priority / Manual)
• Four diverse auto bracketing functions for exposure, ISO sensitivity, dynamic range and film simulation
• RAW shooting and in-camera RAW processing (SilkyPix RAW conversion software supplied in-box)
• Best-in-class3 1080p Full HD movie recording capabilities
• Film Simulation Modes (eight setting are available, including Velvia / PROVIA / ASTIA)
• Manual pop-up flash with a range of 7 meters (approximately 23 feet)
• Electronic horizon levelling gauge to ensure that the camera is being held level, and histogram display to check image gradation
• Motion Panorama 360° for seamless 360-degree panoramic shooting