The Amazon tablet is real. TechCrunch played with it. We made a mockup. The Internet had a field day. The only thing left for Amazon to do now is prepare, and prepare they have.
The Amazon web site, for example. It's currently being tested for a redesign. Not just any redesign, mind you, but a seemingly tablet-friendly redesign.
And, dare we say, the redesign mockups even appear a little "higher class" than the old site. More spartan. More white. More touch-tastic. Definitely space for thick fingers to dance around and paw at online wares.