Never again will I underestimate the importance the French people place on their baguettes. This machine, for example, sold 4,500 warm, fresh baguettes in July alone.
It even comes with a little bit of le trash talking from its owner, Jean-Louise Hecht. “This is the bakery of tomorrow. If other bakers don’t want to enter the niche, they’re going to get decimated.”
Oh snap! Break me off a piece of that bad arse baguette, monsieur! [TIME via TNW]