What’s your favourite major Australian electrical store? Apparently we’re happiest with our experience at the Good Guys and RetraVision: 88.8 per cent to 88.2 per cent, respectively, according to Roy Morgan stats for the last quarter. So what about Harvey Norman and Dick Smith?
Roy Morgan says The Good Guys grabbed top spot because it’s the only dedicated electrical retailer to show any improvement for customer satisfaction.
As you can see in the graph below, Betta Electrical dramatically lifted its game over Christmas, but has dropped off since then. And Dick Smith satisfaction remains flat at around 83 per cent, possibly due to re-branding of Tandy Stores to Dick Smith.
As for Harvey Norman, 86 per cent of customers that bought from there in the last four weeks were “very satisfied’ or ‘fairly satisfied’ with the store for the period from April 2010 – March 2011 (the same window used for the data below). Harvey Norman is tracked under Electrical/Furniture and frustratingly, is listed separately to the Electrical only store data.