Coffee from your favourite doughnut shop has a problem. It doesn't taste as good as it should because the lid traps in the wonderful aroma. Taste is 95 per cent smell, so you're really missing out.
Mint Urban Technologies has a solution for this sensory shortcoming. It's designed the Aroma Lid, a new cover that's infused with the aroma of freshly brewed coffee. When you take a sip, you smell and taste a wonderful, full-bodied brew. The scent is subtle enough that you can't easily detect the odour, yet strong enough to stimulate your sense of smell. The Hong Kong company hopes to distribute these scented lids in bulk without branding and branded for smaller coffee retailers. [Mint Urban Technologies via Gizmag]