New Apple Store May Be Entirely Made Of Glass

Forget about the Apple glass cube. This store has been presented today at the Santa Monica Planning Commission by an "unknown retailer". Who could be the retailer? There's only two possibilities here: Apple or Apple.

The store will take the place of an old Borders (RIP) store on the Third Street Promenade. If approved, the old Borders would be demolished and replaced by this glass 751sqm glass structure with a 23m glass façade:

The proposed one-story, 34-foot high commercial building will feature an expansive floor-to-ceiling height accentuated by a transparent glass ceiling. The front façade will consist entirely of transparent glass panels that will project five feet from stone paneled side walls.

Apple already has a store nearby, but this one is going to be a bigger one, so it may be a replacement.

At this pace, Apple products would be all invisible and intangible soon. And some of you will buy them for $US399.99. [Curbed LA]


    Somebody hand me a rock...! #]

      And imagine the sound when all that glass crashes down:
      "wank, wank, wank, wank..."

      What baffles me is that they put so much effort into the look of their shops but not the employee outfits... Ugly coloured T-shirts with a print. At least it's cheap I suppose.

    This'll make it hard for the copy cat stores.

    "New Apple Store May Be Entirely Made Of Glass" - makes for a nice metaphor.

      Hah..+1 #]

    Good lord, you know when the media has sold out when even opening a store has them giving Apple free publicity.Very sad indeed.

      Either that or its interesting and cool to have a store made out of glass - why do you bother coming to this site if you aren't interested?

    Environmental asshats!

      That's actually really crap environmentally. Glass is a horrible insulator and great for heating up a space in the sun, very fast. Granted you can double glaze against the cool, but there's not much of that in Santa Monica so they'll be running the air-conditioner more than most businesses.

        So they just need to limo-tint the glass...

        I agree completely, sorry if it was unclear.

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