Naked and Famous, the Canadian jeans company, has remixed their standard pair of selvedge denim by coating it in glow in the dark resin. Wear it and you’ll look like you work at a nuclear plant gone awry… or Kanye West.
The jeans are charged up by light (and look great in it too) to become obnoxiously bright in the dark, but since I’m a proponent of glow-in-the-dark anything, I’m going to have to say I love these. Even the selvedge edges glow in the dark! The jeans, as quality denim tends to do, will fall, crease and mould into your wear patterns — which will create unique glow in the dark lines and fades tailor made for your bootie. Who cares if you look like the green panted weirdo in the club, you got style man! $US240. [Naked and Famous via Hypebeast]